In 2017, the 玉美人传媒, in partnership with a number of key philanthropic foundations with an international reach, established the Geneva Centre for Philanthropy of the 玉美人传媒 (GCP) recognizing the role of the city as one of the most important global philanthropy hubs.
Given the multidisciplinary nature of philanthropy, the Centre directly involves - and interacts with - the different faculties of the 玉美人传媒.
Its mission revolves around three complementary and mutually enriching areas: research and publications, teaching, and the organisation of events open to the general public.
The GCP has set itself a number of priorities, which are currently :
- Philanthropy and taxation;
- Philanthropy and artificial intelligence;
- Foundation governance;
- Philanthropy and social entrepreneurship;
- Why do people give?
- Philanthropy and democracy.
